BASE® Cookie Notice

Cookies

In this statement, you will find information about what cookies are, what cookies may be set when you visit this website and how to reject or delete those cookies.

What Cookies are and How We Use Them

A cookie is a small file of letters and numbers that is stored on your device when you visit a website and contains information that is transferred to your computer. This information is sent back to the website on each subsequent visit, or to another website that recognizes that cookie.

Our websites use cookies in order to offer a more tailored experience in the future, by understanding and remembering an individual's particular browsing preferences, and for marketing purposes.

Many cookies on our websites perform essential functions and enable users to move around our websites and use their features; for example, when users log in to their account, they remember the information in the account. We refer to these cookies in this policy as "strictly necessary cookies".

Other cookies are not essential but they help us understand how our websites are used by visitors, so that we can improve what we do online. We use analytics tools for this. They look at things like how long our websites take to load, how they are used, and what information visitors to our sites look at most. This helps us to improve the way our websites work, for example, by ensuring that users find what they are looking for easily They also help identify any parts of our websites that aren't working as well as they should - so we can fix things and make our websites better for users. We refer to these cookies in this policy as "performance cookies".

Additional cookies allow our websites to recognize you when an individual returns to our websites. This enable us to remember choices that they make (such as their user name, language or the region they are in) and provide enhanced, more personal features. We refer to these cookies in this policy as "functionality cookies".

Cookies can also be further categorized depending on if they are session cookies or permanent cookies:

  • Session cookies: these cookies expire when the individual closes their browser (or if they are inactive for a certain time).
  • Permanent cookies: these cookies persist even when the browser is closed. They're used to remember an individual so that they don't have to re-enter passwords and login information every time they visit a website.

Internet Advertising

We may display interest-based advertising using information an individual makes available to us when they interact with our websites, content, or Services. Interest-based ads, which may sometimes be referred to as personalized or targeted ads, are displayed based on information from activities that the individual undertakes on our websites, such as transactions, use of devices, apps or software, visiting sites that contain our content or ads or interacting with our tools.

Cookies enable us to learn about the ads that are viewed, which ads are clicked n, and other actions the individual may take on our websites and as well as other sites. This allows us to provide more useful and relevant ads. For example, if we know what ads an individual has already been shown then we can try to avoid showing them the same ones repeatedly. Any interest based ads that we show on our websites or any other website are based on information from an individual's interaction and will not be associated with the individual's identity.

For further information on how we use any personal information which is collected by our cookies, please see our Privacy Statement.

Consent to Cookies

When an individual first visits our website they will have been presented with a banner confirming that we set cookies, providing them with a link to this cookies policy, and informing the individual that by continuing to browse the website they agree to our use of cookies.

Opting-Out

At any time you can delete and block all cookies from this site. You can delete cookies in most web browsers and you should be able to block cookies by activating the feature on your browser that allows you to refuse the setting of some or all cookies. The help screen in your browser or computer user manual should tell you how to do this.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org

Third Party Tracking Tools; Google Analytics

The Tracking Tools we use include services we obtain from third parties. The information generated by these analytics services will be transmitted to and stored by the third parties and will be subject to their privacy policies. We do not control these third parties' tracking technologies, how they may be used, or the information they may collect, and we are not responsible for these third parties' privacy policies.

One of the third-party Tracking Tools we use is Google Analytics. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google's privacy policies, which can be viewed by clicking here ("Welcome to the Google Privacy Notice"). To learn more about Google's partner services and to learn how to opt out of tracking of analytics by Google, click here ("How Google uses data when you use our partners' sites or apps").

Web Beacons

In addition to cookies, we deliver "web beacons" through our Site and through emails we send you. Web beacons are small graphic images that may not be visible to Site visitors that collect information about Site usage on an anonymous basis. In some cases, anonymous data may be transmitted to third-party advertising networks. We use web beacons for our own internal analytics, to better understand the ways users interact with our website, and to determine whether a particular email was received and opened.

Last Updated on: November 14, 2023