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Certification

• Introduction to BASE®
• 1. Who is BASE®?
  2. What is an HRA?
  3. Who Qualifies for an HRA?
  4. Where do the savings come from?
• BASE® 125 Cafeteria Plan
• 1. What is a 125 Cafeteria Plan?
  2. Who is eligible for the BASE® 125 Plan?
  3. Where do the savings come from?
• BASE® Integrated HRA
• 1. What is an Integrated HRA?
  2. Who is eligible for the BASE® Integrated HRA?
  3. Where do the savings come from?
• Value of BASE®
• 1. How can BASE® products help my sales?

Section V: Value of BASE®

Chapter 1: How can BASE® products help my sales (Page 1 of 2)

With a strong grasp of what business types qualify for BASE® products, it's now important that you realize the value these products bring to you out in the field.

Appointment Setting

BASE® has a variety of products to help you overcome objections you face every day. By focusing on a means to make health care more affordable for your clients with BASE® products, you will be able to help your clients see how they would benefit from meeting with you. By utilizing BASE® as an appointment setting tool, you will differentiate yourself from other insurance agents trying to make the very same appointment and make more appointments in the process.

With the BASE® HRA

The BASE® HRA is an excellent tool for you to set additional appointments. Think about it, you have a potential client you have spoken with numerous times on the phone. They are interested in the products you are offering, but money is a concern.

With the BASE® HRA, small business owners are able to get back anywhere between 15 and 50 percent of every dollar spent on their family's health care. This substantial amount could be exactly what you need to get their attention when setting up your appointment.

With the BASE® 125 Cafeteria Plan, Excepted Benefits 125 & Integrated HRA

The BASE® 125 Cafeteria Plan, Excepted Benefits 125, and Integrated HRA are great benefit tools to introduce for containing rising health care costs. These BASE® benefit plans provide employers with flexible plan options to allow employees who are paying medical expenses, insurance premiums, supplemental plans, or dependent care expense to do so on a pre-tax basis.

By offering one of these products you can help your clients offset the increasing cost of health benefit plans and provide a means of curbing increasing health care costs.

The BASE® Choice Incentive Plan

The BASE® Choice Incentive Plan creates a new opportunity in the age of health care reform to legally allow employers to support employees with insurance costs.

The BASE® Choice Incentive Plan creates a marketing opportunity for you in creating qualifying events once open enrollment is complete. Plus, it creates more disposable income for employees to purchase various insurance products.

With the Choice Incentive Plan covering a wide range of eligible insurance expenses, you will see additional referral opportunities and increased commission opportunities. The BASE® Choice Incentive Plan increases your cross selling opportunities to further strengthen your role and value as a trusted advisor.